What is Active?

A new finish obtained through a production methodology based on an innovative micrometric titanium dioxide coating carried on engineered surfaces at high temperatures.

Titanium dioxide, also known as titanium oxide or titania, is the naturally occurring oxide of titanium, chemical formula TiO2.  Titanium dioxide has a wide range of uses, from paint, to food coloring and skin cream and it is the most widely used white pigment because of its brightness and very high refractive index.  In the right form Titanium dioxide exhibits photocatalytic properties.  Our research utilizes these properties to create an innovative photocatalytic surface.

How does it work?

Active Photocatalytic Ceramic shows positive capabilities in the environment.  When Titanium dioxide is hit by sunlight the electrons in the external orbit of the molecule are released and activated.  Their presence allows oxygen to react with organic substances of all kinds, oxidizing them into harmless components.  The TiO2 acts as a catalyst.  It permits the reactions but is not consumed and is ready for further oxidation.

It has been demonstrated that little more than 10,000 sqft of Active Photocatalytic Ceramic carries out a similar function as 20 mature trees, in terms of reduction of overall NOx.



The innovative Active Photocatalytic Ceramic can be used to surface interiors, exteriors, floors, and walls.  Active materials are particularly suitable for places where cleanliness (assuming normal and customary cleaning practices are followed) is of primary importance.